Berlin’s Talon.One Raises $134.5M for Global Expansion
Talon.One, a fast-growing SaaS company specializing in promotional and loyalty campaign automation, has secured $134.5 million (approx. €114 million) in a growth-stage funding round. The company plans to expand globally and advance its AI-driven platform for real-time marketing solutions.
What Does Talon.One Do?
Talon.One empowers brands to build and manage personalized coupon systems, loyalty programs, referral incentives, and promotional campaigns all without writing a single line of code.
Trusted by global giants like Adidas, Zalando, and Delivery Hero, the platform currently supports more than 270 enterprise clients across industries.
The startup’s rules-based campaign engine enables marketing teams to set up highly customizable promotions that respond dynamically to customer behavior.
Expansion on the Horizon
With offices already operating in Berlin, London, Boston, and Singapore, Talon.One aims to strengthen its presence in North America and Asia. A significant portion of the investment will go toward product innovation, AI development, and strategic hiring.
“This funding helps us redefine how brands connect with their audiences in real time,” a company representative shared. “We’re building the infrastructure for the next generation of personalized promotions.”
Backed by Industry Giants
The funding round was led by BigPoint Holding and Partners Group, with participation from existing investors.
The strong show of support reflects growing investor confidence in solutions that simplify and personalize the customer journey at scale.
