San Francisco and Bengaluru-based startup Flam has secured $14 million in a Series A funding round led by RTP Global.
The round also saw participation from Dovetail and other strategic investors, bringing Flam’s total funding to $22 million since its launch in 2021.
AI Meets MR: Flam Raises $14M to Disrupt Branding
Flam develops AI powered infrastructure that allows brands to connect with users through immersive, app-free mixed reality (MR) and 3D experiences.
By utilizing QR codes or direct links, the platform enables users to engage with interactive content instantly, without the need for additional apps or browser redirects.
This technology has already been adopted by over 100 global brands, including Google, Samsung, Emirates, Dabur, AJIO, Flipkart, and Tanishq, reaching more than 380 million users worldwide.
With the new funding, Flam plans to accelerate product development, expand its presence in North America, Europe, and the Middle East, and strengthen its operations in Asia.
The company aims to introduce AI driven tools for 3D asset creation, integrated advertising solutions, and customized analytics dashboards targeted at retail, sports, broadcasting, and live events.
“Our goal is to transform every touchpoint digital, broadcast, mass media, retail, and stadium fan engagements into an interactive digital experience,” said Shourya Agarwal, co-founder and CEO of Flam.
Flam intends to increase its team size from 120 to over 180 employees by the end of 2025, positioning itself as a leader in redefining consumer-brand interactions through innovative digital experiences.
