Siro, a New York based AI startup transforming face to face sales, has secured $50 million in a Series B funding round led by SignalFire.
The round also saw strong participation from 01 Advisors, StepStone Group, and returning investors CRV, Fika Ventures, and Index Ventures.
Siro Raises $50M to Power Real Time Sales Coaching
Founded by Jake Cronin and Joseph Jordan in 2020, Siro’s mobile platform records and analyzes real world sales conversations using advanced AI.
The system provides real time, actionable feedback to help sales professionals improve performance and managers coach more effectively.
“In digital sales, insights and analytics are everywhere but field sales teams are often left in the dark,” said co founder Jake Cronin.
“We built Siro to bring data-driven coaching to in person selling, where it’s needed most.” With the fresh capital, Siro plans to expand its engineering, sales, and customer success teams while accelerating product development.
The company’s platform is already making an impact in industries where personal interaction is key, including retail, pharma, and auto sales.
This latest investment brings Siro’s total funding to $75 million another sign of growing investor confidence in AI powered sales solutions.
